Groomers Evening Primrose Oil dog shampoo is a mild, gentle but effective frequent-use formula suitable for all breeds. The nourishing shampoo helps to improve coat condition, while the 1% pure, cold-pressed evening primrose oil soothes dry, flaky, sensitive skin. This product can be applied neat, with an adequate amount of warm water to disperse the shampoo throughout the coat, but can also be used diluted to get the most out of the shampoo. When possible, allow the animal to stand in the product for a couple of minutes for optimum absorption of the essential oils. Vegan friendly and cruelty free. Made in the UK.